“Truly, at her core, she (Gesine) like Dorie Greenspan or Rose Levy Beranbaum, is a dessert evangelist.” —Examiner.com

Thursday, July 1, 2010

To Retail or Not to Retail

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I once had a shop on Elm Street in Montpelier. It was lovely and filled with my pastries. We've since moved on and away, to a place where I bake professionally, write about baking but all tucked from the madding and public crowds.

However, life is a little constrained when you limit yourself to internet sales, especially when locals and visitors just want to sample the wares. If you're right in the neighborhood, why spend money on shipping? And when shipping around the rural corner costs more than shipping to American Samoa, we need to reassess our culinary priorities.

So we come full circle to Elm Street. This time, 16 Elm Street in Woodstock, Vermont.

But instead of buying your macaroons and Starry Starry Nights at a Gesine Confectionary, you can can buy them at the historic F.H. Gillingham and Sons, one of Vermont's oldest general stores. And one of my all time favorite shops. Where else can you get your fishing tackle, red wine, a kid-size accordion and French macaroons under one roof? And Woodstock is one of my favorite towns; it's the place that convinced me that Vermont was home. And they still wassail during the holidays. What's not to love?

So if you're in the neighborhood, what we call the Upper Valley, this is where to get your fix.

22 comments:

ptreesha said...

Congratulations! Gillingham's is a treasure. Next up - downtown Norwich (Dan & Whit's), Leb, WRJct, or Hanover!!

Patty Frechette (Enfield, NH)

Maggie said...

Hooray! Congrats! If I ever make it to Woodstock, I will be sure to stop in to F.H. Gillingham and Sons for an accordian and your rustic lemon macaroons (my favorite).

libby said...

yay, yippee, yahoo! I go through Woodstock pretty often - and will most definitely be stopping for some macaroons!

esmeisme said...

yay! Congrats! Do you think you'll ever own your own bakery again?

Mary L said...

I'll have to stick with the mailorders as I think the gas from Chicago to Vermont might be a tad bit more than the shipping.. oh those starry starry nights,, just ate my last one today.. hmm.. I feel an order coming over me. Congrats on the venture into F.H. Gillingham & Sons.

michellemabell said...

Yeah!!!! is all that I have to say to that!
I follow your blog....love the recipes; still planning on making that coffee cake to die for someday...but this is just too awesome! Never did I think you would be selling your Starry Starry Nights so close to me!
Yeah!!

Have a great day!
michelle

Melissa said...

You are living the dream girl.. mine, anyway!! Think chain.. Think CO.. ;o)

Your shop is darling!! Maybe we'll all darken your door if you do Sugar Baby book signings.. LOL

CONGRATS .. sending you positive juju for a many years of sucess and fun!

Lisa said...

Congrats to you Gesine. :)

Anonymous said...

Congratulations! FH Gillingham is also my favorite store.
I send all my Christmas gifts through Gillingham's mail order, I can't wait to add your macaroons to my baskets!

Adgonia(Plymouth, VT)

The Slukas said...

One more reason to love Gillingham's!

Michele said...

This appeals to my instant gratification side. Even if Vermont is, oh, six states away. And I cant pass up a general store, ever. I hear Fall is great in Vermont...

Timon said...

What a great store to pick!

Christen said...

Gesine, love your blog and your whole journey! I am from Maine but went to college in Hanover, I'll try to stop by at our reunion next year. Keep up the great work!

kerin rose said...

ah, that address is a sign it was meant to be!

Lori said...

Congratulations! We LOVE Gillingham's- you've chosen well! We're in Woodstock frequently and look forward to our delicious addictions!

Anonymous said...

Great choice with Gillinghams!!

Magdalena Krug said...

Retailing in your area is a good idea, Gesine! Not only does it save shipping costs to your local customers, it is also better for the environment: You'll need less packaging material and there will be less emissions due to shipping! Love your way of thinking, Gesine!

Anonymous said...

Cool beans. As a Vermonter, I am particularly happy to read this. ... Also, I love the new lemon background to your blog— soothing.

Maryellen (Weathersfield, VT)

Renee said...

I bought the macaroon assortment yesterday at Gillinghams. The quality of your product is outstanding and the flavors are incredible! Little bite size pieces of bliss.

Amanda said...

I had just about convinced my husband to drive out for our 5th anniversary after reading the description of your espresso routine to him (he roasts his own and does the whole espresso magic routine every morning, so combined with pastries, he was coming around to my way of thinking). I am super glad, however, that you've found the fit for you with your new space and with F.H. Gillingham! Best wishes to you!

Gracie Cavnar said...

I couldn't be happier, since this Texas girl lives just down the street from Gillinghams nearly half the year

Gracie Cavnar said...

And by the way, my son is running in the Marine Marathon, though he lives in DC.

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